BMW 3 SERIES
CELEBRATES 40 YEARS
OUR BRIEF
To create a film celebrating 40 years of the BMW 3 Series and showing not just all six generations of the vehicle but also paying homage to its fans.
OUR APPROACH
We filmed for several weeks at various locations around the world, from Las Vegas to Indonesia to Spain. In the film, the audience joins fans on a personal journey in their BMW 3 Series as they reveal their own stories and feelings.
OUR SOLUTION
Our film won the Golden Dolphin for Best Corporate Video at the Cannes Corporate Media & TV Awards.
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