in our crown.
BMW Group Annual Conference 2021.
The BMW Group Annual Conference took place at BMW Welt in Munich, against a backdrop that comprised a high-quality real set with a stage as well as complex LED technology, numerous cameras, and state-of-the-art lighting. The classic components of an annual press conference were combined to form a complete composition that sent out clear core messages in a TV-style live broadcast. Besides preserving the factual objectivity of communications, the objective was to address topics emotively to create an overall story that is intellectual and moving to experience and that supported the messages of the BMW brand.
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